Hair Masks & Treatments

<ul><li>Experience temporary colour with the treatment benefits of a deep conditioning mask </li><li>Platinum is a cool, icy blonde for use on light blonde to medium blonde hair </li><li>Deposits pure pigment </li><li>Packed with nourishing amino acid blend, apricot kernel oil and reparative ArganID™ technology for hair that looks and feels healthier</li><li>Keeps colour vibrant, intense and with dimension</li></ul>

<ul><li>Fastest, easiest 3-minute hair detox</li><li>Removes minerals that dull, darken and distort colour, and coarsen texture</li><li>Dramatically improves texture compromised by hard water residues</li></ul>

<ul> <li>Reprogram hair for up to 2 weeks of frizz control&sup1; and for up to 5x more smoothness with up to 2x less frizz&sup2;</li> <li>Controlling unwanted volume for daily styling in half the time&sup3;</li> <li>Up to +77% instant shine⁴</li> <li>The fragrance is Fig Leaf, Creamy Sandalwood, Orris and violet</li> </ul><br> <p>&sup1;Consumer test on 68 participants, 1 application/week for 4 weeks. Based on a 15-day break observation.</p> <p>&sup2;Instrumental test after 4 uses of Smooth Transformer.</p> <p>&sup3;Instrumental tests with routine 4 times of Shampoo + Smooth Transformer + Leave-on.</p> <p>⁴Instrumental tests after one use of Smooth Transformer.</p>

<ul><li>Visibly seals damaged, dry, split ends in 1 use</li> <li>Protects damaged ends from further breakage</li> <li>Formulated with 8% bonding care complex + [citric acid + madecathenol] to help visibly improve the appearance of damaged, dry or split ends</li> <li>Helps repair broken bonds to enhance strength + elasticity deep inside hair</li> <li>Acidic pH for healthy looking hair</li></ul>

<ul> <li>Lock in day 1 colour vibrancy for up to 100 days*</li> <li>Locks dyes in the hair fibre to protect all 5 of the colour dimensions**</li> <li>High glass shine and rich, vibrant colour</li> <li>Helps neutralise unwanted reflects</li> <li>Luxuriously rich, creamy texture intensively moisturizes for stronger, smoother hair</li> </ul><br><br>*instrumental test after 49 washes using the full Vitamino Color Spectrum routine.<br>**instrumental test after continued use of the full Vitamino Color Spectrum routine.

<ul><li>Enriched with fortifying formulas that infuse dry, damaged hair with antioxidant-rich argan oil</li> <li>These ingredients absorb deep into the cortex to help moisturise the follicle and increase elasticity- resulting in manageable, healthy-looking hair</li> <li>Contains keratin, fatty acids, proteins, and other nutrients</li> <li>Free hand cream 40ml</li> <li>Signature Moroccanoil scent</li></ul>

<ul><li>Cuticle-sealing mask to hydrate and volumise fine to medium hair</li> <li>Reduces and prevents breakage even after 5 washes</li> <li>2X volume instantly that lasts all day*</li> <li>63% more shine*</li> <li>2X hydration instantly with 1.5X hydration after 5 washes*</li></ul>

<ul><li>Enriched with Resveratrol. Coloured hair appears more radiant and feels soft and protected.</li><li>Up to 8 weeks protection from colour fade* *instrumental test shampoo + conditioner</li><li>Hair colour lasts for up to 8 weeks, and shine is radiant *instrumental test, after application of Shampoo + Conditioner</li></ul>

<ul><li>Professional 3-step curl treatment to repair, strengthens and enhance all curl types</li> <li>Controls frizz through 15 washes</li> <li>Hydrates & seals in moisture for softer curls with shine</li> <li>Weightlessly shapes, defines and enhances the natural curl pattern</li> <li>Suitable for all wavy, curly and coily hair types</li></ul>

<ul><li>Treat your hair at home with the Olaplex Unbreakable Blondes Mini Kit</li><li>Repair and brighten blonde, lightened, and grey hair</li><li>Targets damaged, fragile, brittle hair</li><li>Restores weightless moisture to dry, dehydrated hair</li><li>Take-home kit after lightening services to maintain results of in-salon OLAPLEX treatments</li></ul>

<ul> <li>Reprogram hair for up to 2 weeks of frizz control&sup1;</li> <li>Reduces visible frizz after one use &amp; provide to 3x less unwanted volume &sup2;</li> <li>Instant shine that lasts up to 5 days&sup3; and helps to protect hair from breakage, improving softness from the first use&sup3;</li> <li>The fragrance is Fig Leaf, Creamy Sandalwood, Orris and violet</li></ul><br> <p>&sup1;Consumer test on 68 participants, 1 application/week for 4 weeks. Based on a 15-day break observation.</p> <p>&sup2;Instrumental test.</p> <p>&sup3;Instrumental test after 1 application of shampoo, mask &amp; serum.</p>

<ul><li> Redken All Soft Leave-In Hair Treatment both moisturises and detangles the hair </li><li> Professional solution for healthy looking and feeling hair </li><li> Fights the feeling of dryness with immediate moisture boost </li><li> Seals in moisture creating lightweight conditioning </li><li> Hair has natural movement whilst looking nourished and conditioned </li></ul>

<ul><li>Provides intense shine</li><li>Helps to instantly increases softness</li><li>Enhances colour vibrancy</li><li>For all hair types and colours</li><li>Tubes made of 50% post-consumer recycled material</li></ul>

<ul><li>Lightweight conditioning mask formulated with pink pigments</li><li>Adds soft pink hues to blonde and lightened tones</li><li>Softens and nourishes the hair</li><li>Perfect for maintaining your in-salon pink shades.</li><li>Vegan friendly</li></ul>

<ul><li>Celebrity Stylist Chris Appleton’s 1-step-prep for luxe, super healthy hair</li><li>Weightless formula instantly absorbs; leaves no waxy, heavy build-up</li><li>Penetrates deep to help strengthen, repair and renew suppleness</li><li>A deep conditioning hair mask for all hair types</li><li>Heat protection</li></ul>

<ul><li>Conditions and detangles while adding softness</li><li>Seals the cuticle to improve smoothness</li><li>Formula is suitable for colour-treated hair</li><li>Balances moisture levels to help increase softness, and manageability</li></ul>

<ul><li>Helps repair molecular level hair damage</li><li>Hair is instantly smooth, shiny, healthy-looking and protected against external aggressions</li><li>Heat protection up to 230°C/450°F</li><li>Formulated with Peptides bonder + 5 Amino acids</li><li>Suitable for all damaged hair textures, colour-treated, lightened & natural hair</li></ul>

<ul><li>Deeply nourishing and surprisingly lightweight with an irresistible scent</li> <li>Sebastian Professional Dark Oil Smooth and Shine Hair Mask, for deeply nourished hair</li> <li>Leaves hair nourished and surprisingly lightweight</li> <li>With an irresistible, mesmerising scent</li> <li>Shine outside the box and use as part of a Dark Oil hair routine</li></ul>

<ul><li>Enriched with Wheat Protein and Gold Quinoa extract. Optimal resurfacing but with a lightweight touch.</li><li>Resurfacing for dry and damaged hair.</li><li>With the Serie Expert Absolut Repair Instant Resurfacing Mask: Up to 77% less surface damage* Up to 7x shinier hair** *Shampoo+ Instant Resurfacing Masque after 5 applications **Shampoo + Instant Resurfacing Masque</li></ul>

<ul><li>5 in 1 protection from: breakage, UV, heat, mechanical stress & frizz</li> <li>Heat protection: up to 230°C</li> <li>Instant & long-lasting frizz control: for up to 72 hours* *vs. non-conditioning shampoo</li> <li>Hair repair: provides 99% less hair breakage.* *vs non-conditioning shampoo</li> <li>Hair care routine: For best results, use with ultimate repair shampoo, conditioner and mask (weekly)</li></ul>

<ul><li>Enriched with Resveratrol. Coloured hair appears more radiant and feels soft and protected.</li><li>Up to 8 weeks protection from colour fade* *instrumental test shampoo + conditioner</li><li>Hair colour lasts for up to 8 weeks, and shine is radiant *instrumental test, after application of Shampoo + Conditioner</li></ul>

<ul><li>Goldwell Elumen Care Lock is part of the Elumen Hair Color service and should be used immediately afterwards</li><li>Reduces color fading during shampoo to prolong durability</li><li>Removes excess color pigments from the surface of the hair</li></ul>

<ul><li>Locks in colour and shields out damage with heat protection up to 230°C</li><li>76% glass-like shine when using full-system</li><li>13x smoother hair and instant improvement in detangling*</li><li>Hair feels hydrated for up to 72 hours*</li><li>Provides intense, molecular-level shine</li></ul>

<ul><li>Long lasting colour protection </li><li>Intense treatment for improved hair quality and enhanced colour vibrancy</li><li>Specially designed for fine to normal coloured hair</li><li>Contains anti-oxidants and vitamins</li><li>Formulated with Color Brilliance-Blend™</li></ul>

<ul><li>A breakthrough in colour protection and colour longevity, Stop & Lock stops the effects of oxidation, eliminates excess hydrogen peroxide and locks in colour for longer-lasting results and supreme condition </li><li>Prevents damage caused by over processing and bleaching </li><li>Closes the cuticle layer to lock in colour while preventing breakage, split ends and frizz</li><li>Vegan friendly, formulated without Parabens & SLES/SLS</li></ul>

<ul><li>A revolutionary leave-in cream to help repair, strengthen and protect hair</li><li>Keraboost technology helps to repair the hair’s structure, improving manageability while reducing the appearance of split ends </li><li>Provides potection against thermal heat </li><li>Delivers volume and body, while controlling frizz and adding shine </li><li>Vegan friendly, formulated without Parabens & SLES/SLS</li></ul>

<ul><li>Deeply hydrates and pre-detangles curls and coils </li><li>Provides intense hydration and shine with a natural feel; hair is 2 times shinier and frizz is controlled* </li><li>Formulated with highly concentrated actives: Glycerin 2,5%, Urea H & Hibiscus Seed </li><li>Ultra creamy, soft-melting formula, instantly absorbed by curls and coils to seal in moisture </li><li>Addictive fragrance </li></ul>

<ul><li>Professional solution to smooth frizzy hair.</li><li>Multi-benefit smoothing cream for all hair types</li><li>Hydrates, detangles, and provides the ultimate frizz control</li><li>Protects hair from up to 230 degrees celsius</li><li>Best for unruly frizz</li></ul>

<ul><li>Creates the perfect clean canvas for optimal colour results by neutralizing metal inside the hair before colouring </li><li>For true to tone, bright colour results</li><li>Express application - Simply spray onto hair before colouring </li><li>Suitable for all types of coloured hair and technical services </li></ul>

<ul><li>Formulated with 10% Glycerin. </li><li>For professional use only to balance moisture levels of hair, up to 2X more moisture in a single use. </li><li>Visibly reverses the appearance of surface damage in a single use when used as a system with Acidic Protein Amino Concentrate and Acidic pH Sealer. </li><li>Formulated at salon expert concentration.</li><li>Helps to replenish moisture and improve softness. Suitable for color treated hair.</li></ul>

<ul><li>Intense, sulphate free shampoo with super blue pigment</li><li>Neutralises unwanted orange tones in brunette hair</li><li>Vegan friendly</li></ul>

<ul><li>16% bonding care complex for deeply nourished curls</li><li>Suitable for colour-treated hair</li><li>Formulated with Citric Acidc and Glycine to rebalance hair back to its healthiest pH</li></ul>

<ul><li>Instantly nourishes dry or stressed hair leaving it full of vitality.</li><li>Provides instant nourishment</li><li>Guarantees smooth hair full of vitality</li><li>Formulated with Nutri-Enrich-Blend™</li></ul>

<ul><li>Nourishing weekly hair treatment to deeply hydrate, smooth and add shine</li><li>With Squalane & Omega 9 to deeply nourish the hair from the inside and replenish the outside</li><li>Luxuriously rich, creamy texture</li><li>Use with Ultimate Smooth Shampoo, Conditioner and Miracle Oil Serum for 3 days of smoothness* (*vs. untreated) </li><li>Transformative results on dull, damaged and frizzy hair. Suitable for coloured hair</li></ul>

<ul><li>Dry scalp treatment</li><li>Formulated with salicylic acid to assist in preventing flakiness</li><li>Geranium oil help to soothe</li><li>Argan Oil to help nourish</li><li>Maintain the look and feel of a healthy scalp, resulting in fuller, shinier hair</li><li>5 minute pre-cleansing treatment</li></ul>

<ul><li>Prevents breakage and keratin loss for permanent, proactive repair</li><li>Locks in the hairs' own keratin</li><li>Helps to prevent future damage</li><li>Smoothes the hair and provides a silky hair feeling</li><li>Strengthens the inner hair structure and reduces hair breakage by up to 95%</li></ul>