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<ul><li>Fast, effective, cortex-deep hair purification </li><li>Clears away oil, hard water, and 9 types of metals and minerals including heavy metals, minerals, pollution, chlorine, medications and product build up </li><li>Allows better penetration and efficacy of all chemical services such as keratin treatments, colour and perms </li><li>Restores softness, vibrancy, and bounce</li><li>Patented Olaplex Bond Building Technology™ supports strong bonds during the chelation process </li></ul>