Discover L’Oréal Professionnel Dia Color and Dia Light, the professional ammonia-free demi-permanent hair colour ranges designed for toning, glossing and refreshing hair colour, each delivering up to 6 weeks of glossy colour. Achieve up to 70% grey coverage with Dia Color, with 100% true-to-tone natural reflects and 3x shinier hair. To tone, hydrate and strengthen hair after bleach, Dia Light replenishes hair with hydration and delivers nourished, glossy hair, perfect for blonde toning and colour refresh services. Shop L’Oréal Professionnel Dia demi-permanent hair colour, toners and developers for salon-quality colour, enhanced shine and beautifully refreshed hair. Compliment your colour services with L'Oréal Professionnel Serie Expert hair care, or discover the full L’Oréal Professionnel Hair Colour range here. 

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  • Offer
    L'Oréal Professionnel Dia Color Demi-Permanent Hair Colour 60ml
    More shades available
    L'Oréal Professionnel
    L'Oréal Professionnel Dia Color Demi-Permanent Hair Colour 60ml
    1 2 3 4 5
    1 2 3 4 5
    (4)
    € 15,00
    ex VAT
    5+1 FREE | 8+2 FREE
    <ul><li>Ammonia-free, demi-permanent hair colour for up to 6 weeks of glossy colour*</li><li>Perfect to tone, gloss and refresh previously sensitised, lightened or coloured hair</li><li>100% true-to-tone colour with up to 70% grey coverage</li><li>Gentle acidic technology balances the hair and closes the cuticles for healthier-looking results and 3x more shine*</li><li> All shades are intermixable for personalised colour results </li></ul>
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  • Offer
    L'Oréal Professionnel Dia light Demi Permanent Gloss Hair Colour
    More shades available
    L'Oréal Professionnel
    L'Oréal Professionnel Dia light Demi Permanent Gloss Hair Colour
    1 2 3 4 5
    1 2 3 4 5
    (5)
    € 14,00
    ex VAT
    5+1 FREE | 8+2 FREE
    <ul><li>Unique acid-gel cream technology with no ammonia to enhance, tone and neutralise any previously coloured hair </li><li>Provides an ultimate shine finish; hair is up to 30% more conditioned* (*After Dia Light application on bleached hair) </li><li>Neutralising gloss suitable for all bases and limitless toning.</li><li>Customize your results thanks to a large palette of shades from warm beige to cool ash tones for brunettes and blondes</li></ul>
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  • L'Oréal Professionnel Dia Activateur Cream Developer 9 Vol 1L
    More options available
    L'Oréal Professionnel
    L'Oréal Professionnel Dia Activateur Cream Developer 1000ml
    1 2 3 4 5
    1 2 3 4 5
    (24)
    € 16,85
    ex VAT
    <ul><li>L'Oréal Professionnel Dia Activateur</li><li>For use with Dia Color and Dia Light tube colour</li><li>Caters for all technical applications</li><li>9 vol, 1 litre bottle supplied</li></ul>
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  • L'Oréal Professionnel Dia Light Acidic Gloss Clear 250ml
    L'Oréal Professionnel
    L'Oréal Professionnel Dia Light Acidic Gloss Clear 250ml
    € 48,50
    ex VAT
    <ul><li>To dilute, pastelise and personalise for subtle and luminous colour reflects </li><li>Fluidifies the texture of any Dia Light mix for easy take through </li><li>Provides an ultimate shine finish; hair is up to 30% more conditioned after Dia Light application on bleached hair </li><li>Use to provide a gloss service </li><li>Suitable for all bases and limitless toning</li></ul>